Privacy Policy


The Institute for Healthcare Optimization (IHO) respects the privacy of visitors to our website; as a result, we have developed this website privacy policy. Through this website IHO will collect information that can identify you, such as your name, address, telephone number, e-mail address, and other similar information (“Personal Information”) when it is voluntarily submitted to us. We will use Personal Information to respond to requests you may make of us; from time to time, we may refer to Personal Information to better understand your needs and how we can improve our websites, products, and services.


“Personal Information” means any information relating to an identified individual or to an individual who can be identified, directly or indirectly, by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural, or social identity. Personal Information does not include information that is anonymized. Personal Information does not include corporate information that relates to an organization but not to an individual, such as a corporate name, corporate address, or general corporate phone number.


Personal Information You Provide To Us.  We collect Personal Information that you provide to us through our website. This includes basic contact information about you, such as your name, company name, title, address, phone number, fax number, and email address. We will not disclose your personal data or any other personal data provided by you to us to any third party.

Website Usage Information We Collect.  In addition to Personal Information that you choose to submit to us, whenever you visit or interact with our website, we may collect or store information about your interaction with our website (“Usage Information”).  This Usage Information may include:

  • Your IP address or any other unique identifier assigned to the device that you use to access our website;
  • The functionality and characteristics of your device, including type of browser, operating system and hardware, mobile network information, and, in some cases location information;
  • The URL that referred you to our website, if any;
  • Your activities on our website, such as which web pages you visit, what terms you searched within our website, and which links within our website you click on; and
  • The time of day that you visited our website and how long your visit lasted.

Usage Information is typically anonymous information.  However, if it is combined with your Personal Information in a manner that reasonably allows it to be associated with your identity, or is otherwise considered Personal Information under applicable law, it will be treated as personal information under this Privacy Policy.

Analytic Technologies We Utilize.  We use certain common methods and technologies to collect and store Usage Information about your interaction with our website (“Analytic Technologies”).  These Analytic Technologies may be downloaded to the personal computer, laptop, tablet or mobile phone that you use to access the website (“Your Device”).  The specific Analytic Technology we use is “Google Analytics” to collect information about use of the website.  Google Analytics collects information such as how often users visit a website, what pages they visit when they do so, and what other websites they visited prior to coming to a website.  We use the information obtained from Google Analytics only to improve our website and our product and service offerings.  Google’s ability to use and share information collected by Google Analytics about your visits to the Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.  You can opt-out of Google Analytics tracking by visiting


Business Use.  We use your Personal Information primarily to facilitate our ongoing and proposed business dealings with you (“Business Use”).  This includes to: (1) establish and maintain customer accounts so that we may provide products and services of ours requested by you or your company; (2) register you as a user of the ROI Estimator so that you may access it through our website; and (3) respond to questions or inquiries that you or your company may have about our products and services.

Marketing Purposes.  With your consent or as otherwise permitted by applicable law, we may use your Personal Information for purposes relating to the marketing of our products and services (“Marketing Purposes”).  This includes to: (1) send you newsletters, press releases, event announcements and other similar communications regarding the products and services we offer; (2) market or promote our products and services to you; (3) solicit input from you regarding improvement of our products and services; (4) other purposes that we disclose to you at the time we obtain your consent.

Links. links to other sites. Please recognize that we cannot control the use or security of your Personal Information once it leaves our hands. Because we do not control the information policies or practices of these third party sites, you should review their privacy policies to learn about how they collect and use personal information. and IHO are not responsible for the privacy practices, data collection, security or content of other websites.

Legal Protections and Law Enforcement. IHO may be required to disclose Personal Information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. IHO is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

Data Integrity. You are responsible for the accuracy of all Personal Information that you provide to us. We will use reasonable efforts to maintain the accuracy and integrity of your Personal Information, and to update that information as appropriate. We will take reasonable steps to ensure that the Personal Information we collect from you is relevant to its intended use and that it is used only in ways that are compatible with the purposes for which it was collected or otherwise authorized by you.


On your request, we will grant you reasonable access to your Personal Information that we hold, as well as such other related rights as are provided by applicable law.  In addition, we will take reasonable steps to permit you to correct, amend, or delete your Personal Information that you demonstrate to be inaccurate or incomplete.  However, in accordance with applicable law, we may limit or deny access to your Personal Information where the burden or expense of providing access would be disproportionate to the risks to your privacy or where the legitimate rights of persons other than you would be violated.  We reserve the right to take reasonable steps to authenticate the identity of any individual seeking access to Personal Information.

You can contact us to update your Personal Information or change your preferences by email at or by phone at 617.467.3350.

If you receive a marketing communication from us by email, you may also opt out of receiving future email marketing communications by following the opt-out instructions provided in that email.  Please note that we reserve the right to send you certain communications relating to your ROI Estimator account, your use of our website, or other business matters, and that these communications may be unaffected if you choose to opt-out from marketing communications.

In accordance with our routine record keeping and applicable law, we may delete certain records that contain your Personal Information.  We are under no obligation to store such information indefinitely, and we disclaim any liability arising out of, or related to, the destruction of that information.  In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.


We will take reasonable precautions to protect your Personal Information in our possession from loss, misuse, and unauthorized access, disclosure, alteration or destruction.  We will make reasonable efforts to keep your Personal Information reliable for its intended use, accurate, current, and complete.  While we strive to secure your Personal Information, we cannot warrant or guarantee that this information will be protected under all circumstances, including those beyond our reasonable control.


This website is intended for business use, and we do not knowingly collect any Personal Information from children younger than the age of eighteen (18), or from children, who do not have the necessary ability to foresee the consequence of their data being processed, as required by applicable law.


We will conduct periodic internal compliance audits of our relevant privacy practices to verify adherence to this Privacy Policy.  We encourage you to raise any questions or concerns that you may have about the way we process your Personal Information by contacting us at the address below.

We commit to resolve questions and complaints about your privacy and our collection or processing of Personal Information about you.  If you believe that we are not complying with the terms of this Privacy Policy or other legal requirements, you should first contact us at the address below or by email at  We will investigate and will do our best to internally resolve any complaints and disputes you bring to our attention regarding the use and disclosure of your Personal Information.


We reserve the right to update this Privacy Policy at any time, without prior notice to you, to the extent permitted by applicable law.  We will notify you of the changes that we make to this Privacy Policy by posting the revised Privacy Policy on our website, and such changes will be effective immediately unless otherwise stated.

Last Updated: January 19, 2023